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Good News – Corporate Culture and Hiring the Right People

How do you hire people who fit your company’s culture, and why should you care? Here’s a good article from Josh Patrick, a business coach who works with private business owners on creating personal and business value. These are our take aways: Being a good place to work has real business benefits: low recruitment costs, […]

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Books (and Pages) are judged by their Cover

Recently an IICS member asked other Instant Insighters for feedback on a landing page and the following pointers regarding presentation and layout were found to be helpful (the same applies to other web pages and emails as well I think):     Please share what else you think is important, besides the actual content of […]

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Can You Believe It?

Where do extreme beliefs come from and what do they tell us about ourselves? Read all about it in Will Storr’s very informative and entertaining new book “The Heretics”! By examining extreme beliefs (and experiencing some himself – his account of attending a 10 day silent mediation retreat in the Blue Mountains is unintentionally hilarious) […]

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Good News of the Week – “Nasty Gal”

What can we learn from a clothing company which was started in a cottage by a college drop-out and is one of the fastest growing retailers in the US right now? To read the article in the New York Times click here. What else can we learn from this? What useful information have YOU learnt […]

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Are You Hiring the Right People?

Use the Instant Insight Communication System Profile to Hire the Right People!   Using the first working style question question from the IICS for Business Profile you can find out more about how someone relates to the world around them: “If you were going to study a certain subject, would you be more interested solely […]

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Apple’s Marketing Principles, 1977

7 years before Apple became a Fortune 500 company and while it was still operating out of Steve Jobs’ parent’s garage, Mike Markkula, hired by Jobs to head up Apple’s marketing department, wrote down these marketing principles for the fledgling company: – an intimate connection to the feelings of the customer: “We will truly understand […]

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5 Steps to Positive Focus

Here are the 5 Steps to Positive Focus I’ve always found very valuable to follow:   – Remember your mind does not process negatives. So let go of self- talk that doesn’t serve you, like “It’ll take a long time to grow my business!” or “What if I don’t have what it really takes to […]

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Are you working with the Right Clients?

How can you make sure you’re working with the right clients? Sometimes, instead of having a great coaching experience, it can be frustrating and slow to get started with a new client simply because they were not in the right place to begin with: you as the coach are ready to go full steam ahead […]

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Best Year Ever!

Happy New Year! Did you want to make 2011 the best year you have ever had? Then I hope you attended my 2011 Best Year Ever webinar at the end of last year, or you have watched the recording of it, and if you didn’t, what are you waiting for? 🙂 So now we’re a […]

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Yes!

50 Scientifically Proven Ways to Be Persuasive, written by Noah Goldstein, Steve Martin (not the comedian!) and Robert Cialdini, is an excellent overview of the science of persuasion and how it’s used in marketing to persuade potential customers to commit and become buyers. Well written and an easy read (many smallish chapters) it covers topics […]

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